Best Book Mart - The Infinite Asset: Managing Brands to Build New Value by Sam Hill , Chris Lederer , Kevin Lane Keller 9781578512492

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The Infinite Asset: Managing Brands to Build New Value

	The Infinite Asset: Managing Brands To Build New Value by Sam Hill , Chris Lederer , Kevin Lane Keller
	Price : Rs 1300.00
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	Book Summary of The Infinite Asset: Managing Brands to Build New Value The authors use in-depth case studies from 3M, Cadillac, Miller Beer, and other corporations to illustrate how brands add both economic and strategic value to companies, especially during economic downturns. ISBN 9781578512492
	Pages : 240

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