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  The Infinite Asset: Managing Brands to Build New Value
 

The Infinite Asset: Managing Brands To Build New Value

by Sam Hill , Chris Lederer , Kevin Lane Keller
  Price : Rs 1300.00
  Your Price : Rs 1170.00
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  Book Summary of The Infinite Asset: Managing Brands to Build New Value
The authors use in-depth case studies from 3M, Cadillac, Miller Beer, and other corporations to illustrate how brands add both economic and strategic value to companies, especially during economic downturns.
ISBN
9781578512492
 


Pages : 240
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