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Services are all around us-as consumers we use services every day. The growth in the service economy is widely recognized and increasingly contributes to the economic development of many regions. Services Marketing and Management provides an in-depth consideration of how services are conceptualized designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Contemporary issues in Services Marketing-Challenges for 21st Century is an attempt to enquire the relationship marketing strategies that are meant for maintaining the existing customers as well as attracting new customers that are on the rise in India through the contribution of management intellectuals. The various strategies that are gathered from the researches in different services organisations are compiled in this book. The editors has tried cover almost all service fields like banking, insurance, education industry, hotel industry, hospital industry, aviation industry, railway industry, tourism industry, telecom industry, retail industry etc. It is sure the book will be immensely useful to students, academicians, researchers, practitioners in the field of Service Marketing. We are very much thankful to Serials Publications for providing us an opportunity to reach the researchers and contributors and also readers globally in the form of this book. We owe our gratitude to Mr. S. K. Jha for giving us consistent support in publishing our manuscripts in form of books.
isbn 9788189630447
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Pages : 632
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