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	Retail Management by Suja Nair
	Price : Rs 950.00
	Your Price : Rs 950.00

Book Summary of Retail Management
Table Of Contents
Part 1: Introduction and Role of Research in Retailing

1. Introduction to Retail Management
2. Retail Market Strategy and Consumerism
3. Research for Retailing

Part 2: Planning and Other Management Functions:

4. Planning and Merchandise Management for Retail Outlets
5. Finance and Location Strategies for Retailing
6. Location Selection and Human Resource Management
7. Marketing Management and Related Issues in Retailing

Part 3: Stores Management and Information Technology

8. Store Loyalty Management and Visual Merchandising
9. Retailing and Information Technology (IT) Support Systems

Part 4: Supply Chain,Customer Services and Relationship Management:

10. Supply Chain Management
11. Importance of Customer Service and Quality Management
12. Customer Relationship Management

Part 5: Management of Woes, Franchising, Brand and isbn
9788183186575