Best Book Mart - Consumer Behaviour by S Mukherjee 9788131516225

SUBJECTS

ADV. SEARCH

Indian Books on Discounts

Home > Subjects > Others

Consumer Behaviour

	Consumer Behaviour by S Mukherjee
	Price : Rs 350.00
	Your Price : Rs 297.50

Discount

15

Out of Stock

Book Summary of Consumer Behaviour
This book provides a thorough analytical insight into various facets of consumer behaviour with special reference to India and pan Asia. The book focuses on the phenomenal changes in the behavioural dimensions of the 21st century consumers and their implications to the contemporary business world. The purview of the book ranges from identification of needs to complex decision-making processes of both B2C and B2B markets. Within its sphere the book encompasses various internal and external influencing parameters of the consumer decision-making process and consumer choice heuristics. The book incorporates close-to-real-life opening vignettes and closing cases as well as several exhibits to illustrate the concepts and theories that form the basis of multifarious dimensions of consumer behaviour.ISBN:
9788131516225

Pages : 472

Credit Cards

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

25%

Prince Petr Kropotkin His Thoughts And Works
by Mukherjee, S. Ramaswamy, S.

25%

Rosa Luxemburg-her Thoughts and Works
by S. Mukherjee, S. Ramaswamy

25%

Socrates : Greaat Western Political Thinker
by Mukherjee, S. Ramaswamy, S.

25%

Jean Bodin and hugo Grotius : Great Western political Thinkers
by S. Mukherjee, S. ramaswamy

25%

Ludwig Feuerbach His Thoughts And Works
by Mukherjee, S. Ramaswamy, S.

Books of Similar Interest

15%

The History of Sexuality (Set of IV Volumes)
by Anna Clark and Elizabeth W.Williams

7%

Flashback Business Studies PSEB-12th
by Inder Kumar, Jain Kanubha

15%

Islamic Law and Society in Iran: A Social History of Qajar Tehran
by Nobuaki Kondo

10%

Mao: A Very Short Introduction (Very Short Introductions)
by DELIA DAVIN

10%

Introduction to Transportation Engineering
by Gu Bao Nan, Zhao Hong Duo

Best Book Mart

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

More Links

Our Subjects
Our Publishers

Powered By
CCAvenue

CCAvenue

SSL Protection