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	Consumer Behaviour by S Mukherjee
	Price : Rs 350.00
	Your Price : Rs 297.50

Book Summary of Consumer Behaviour
This book provides a thorough analytical insight into various facets of consumer behaviour with special reference to India and pan Asia. The book focuses on the phenomenal changes in the behavioural dimensions of the 21st century consumers and their implications to the contemporary business world. The purview of the book ranges from identification of needs to complex decision-making processes of both B2C and B2B markets. Within its sphere the book encompasses various internal and external influencing parameters of the consumer decision-making process and consumer choice heuristics. The book incorporates close-to-real-life opening vignettes and closing cases as well as several exhibits to illustrate the concepts and theories that form the basis of multifarious dimensions of consumer behaviour.ISBN:
9788131516225

Pages : 472

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