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	Compendium Of Brand Management by S. A Chunawalla
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Book Summary of Compendium Of Brand Management
Table Of Contents

1. What is a Brand?
2. Brand Names
3. Brand Planning
4. Brands and Consumer Psychology
5. Brand`s Life Script
6. Brand Values
7. Managing Brand System and Brand Roles
8. Commodisation of Brands and Keeping Brands Alive
9. Anti-Brand Thinking
10. Brand Extensions
11. Brand Loyalty
12. Protecting a Brand
13. Brand Image
14. Brand Identity
15. Brand Personality
16. Brand Positioning
17. Brand Culture and Brand Rituals
18. Brand Equity
19. Brand Building isbn9788178669984

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