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	Integrated Marketing Communication by Niraj Kumar
	Price : Rs 1500.00
	Your Price : Rs 1500.00

Book Summary of Integrated Marketing Communication
Table Of Contents

1. Busi nes s i s C om municati on
2. Marketi ng Communication “ A Preview
3. Communication “ Concept and Process
4. Marketing Communications in the Marketing Process
5. Communication Model in Marketing
6. Integrated Marketing Communications
7. Facets of Integrated Marketing Communications
8. Communication Diffusion Process
9. Consumer Communications
10. Communication Mix
11. Communication Mix vis-a-vis Promotion Mix
12. Advertising vis-a-vis Communication
13. Advertising Communications
14. Advertising Budget
15. Advertising Agency
16. Creative Strategy
17. Copywriting
18. Advertising Communication Research
19. Persuasive Commnication
20. Exhibitions and Trade Events
21. Emerging Trends in Marketing Communications: A New Face
22. The Future Medium of Marketing Communication: Webs and Internet. isbn
9788184882216