Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

CASE STUDIES IN MARKETING : THE INDIAN CONTEXT

	Case Studies In Marketing : The Indian Context by Srinivasan, R.
	Price : Rs 350.00
	Your Price : Rs 297.50

This book, now in its fifth edition, has been well-received and appreciated by the students of business schools across the country. Ten case studies in the book have been revised and updated to reflect the changes that have taken place in the intervening period. The fifth edition continues to provide cases that have been culled from the real business world and drawn from authentic sources. These cases highlight the business environment of different companies, specifically focussing on competitiveness, product development, market strategies and international business.

This book is meant as an adjunct text for postgraduate students of management. Besides, executives attending various management and development programmes would also greatly benefit by reading the book.ISBN: 9788120346062

Pages : 384

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

12%

A Comparative Study of Direct Taxes Code 2009 & Income Tax Act 19...
by CA SRINIVASAN ANAND G

15%

Workbook On Systems Analysis And Design, 2nd Ed.
by Garg & Srinivasan

18%

Europe In Emerging Asia
by Frederik Erixon & Krishnan Srinivasan

20%

Xianqui: Not All Vaccines Save Lives Some Bring War
by Raghu Srinivasan

12%

Auditors` Essentials Combo – CARO with Corporate Practices (Para-wise Commentary) and Tax Audit (Clause-wise Commentary) | Finance Act 2023 Edition | AYs 2023-24 & 2024-25
by Srinivasan Anand G.

Books of Similar Interest

25%

Resilience
by Andrew Zolli Ann Marie Healy

Financial Accounting and Management BCA 2nd Semester. UP.
by C.M. Juneja

25%

Corporate colonialism designs of mncs in india
by Anil Arora

25%

A Complete Dictionary Of Small Business Terms
by C. O. Trautmann

15%

Sticky Wisdom : How to Starts a Creative Revolution at work
by Dave Allan ,Matt Kingdon,Kris Murrin,Daz Rudkin