My Account
View Cart
Log-in
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Others
Consumer Behaviour In Indian Perspective
by Suja R Nair
Price :
Rs
1250.00
Your Price :
Rs
1250.00
0
Book Summary of Consumer Behaviour In Indian Perspective
Table Of Contents
1. An Introduction to Consumer Behaviour
2. Consumer Modelling
3. Consumer Perception
4. Consumer “ Learning
5. Personality and Lifestyle Influences
6. Attitude and Behaviour
7. Motivation
8. Demographics, Social Class and Culture
9. Reference Group Influences
10. Consumer Decision-making
11. Diffusion of Innovations and Opinion Leadership
12. Consumer Satisfaction
13. Relationship Marketing
14. Consumerism
15. Market Segmentation
16. Organisational Buying Behaviour
17. Online Consumer Behaviour
isbn
9789350240663
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books by Same Author
13%
Retailing Management
by Mrs. Suja R. Nair
13%
International Strategic Management
by Mrs.Suja R.Nair
13%
Marketing Research
by Nair, Suja R.
13%
Consumer Behaviour
by Mrs.Suja R.Nair
13%
Consumer Behaviour and Marketing Communication
by Dr. Suja R. Nair
Books of Similar Interest
15%
GPAT and GATE Pharmacy solved papers 1988-2012, 2nd Edition
by G. Vidya Sagar
20%
Dead Babies and Seaside Towns
by Jolly, Alice
15%
Creating Powerful Brands 0004 Edition
by Malcolm McDonald, Leslie De Chernatony, Elaine Wallace
22%
Confront and Conceal: Obama`s Secret Wars and Surprising Use of American Power
by David E. Sanger
10%
Be Your Own Brand
by Mcnally David \nspeak Karl D.
Support
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By