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Consumer Behaviour

	Consumer Behaviour by C. N Sontakki
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Book Summary of Consumer Behaviour
Table Of Contents

1. Introduction to Consumer Behaviour
2. Market Segmentation and Consumer
3. Consumer Needs and Motivation
4. Personality and Consumer Behaviour
5. Perception and Consumer Behaviour
6. Learning Memory and Consumer Behaviour
7. Consumer Attitudes and Consumer
8. Family and Consumer Behaviour
9. Culture and Consumer Behaviour
10. Group Dynamics and Reference Groups
11. Social Class and Consumer Behaviour
12. Consumer Decision Process
13. Innovations and Diffusion Process
14. Consumer Satisfaction and Consumer
15. Consumerism and Consumer Behaviour
16. Skill Development in Consumer Behaviour isbn
9788184884654

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