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Marketing Research

	Marketing Research by C. N Sontakki
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Book Summary of Marketing Research
Table Of Contents

1. Introducing Marketing Research
2. Assessing Information Needs
3. Scientific Method
4. Marketing Research Process
5. Research Design
6. Attitude Measurement and Scaling
7. Sampling Techniques Designs and Decisions
8. Process of Data Collection
9. Survey Methods and Adm inist rati on
10. D ata Processing
11. Data Analysis
12. Testing Hypotheses
13. Interpretation Report W riting and Presentation
14. Application of Marketing Research
15. Application of Marketing Research
16. Skill Development. isbn
9788183187602

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