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Industrial Marketing

	Industrial Marketing by Francis Cherunilam
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Book Summary of Industrial Marketing
Table Of Content

An Overview of Industrial Marketing
Comparison Between Business and Consumer Markets/Marketing (Characteristics of Industrial Markets/Marketing)
Demand for Industrial Goods
Industrial Buying and Buying Behaviour
Partnering/Relationship Marketing
Industrial Market Segmentation, Targeting and Positioning
Industrial Product Decisions
Industrial Pricing
Industrial Marketing Communication
Personal Selling
Industrial Business Marketing Logistics
Industrial Marketing Information System
Services Marketing
E-Business
Strategic Marketing Planning
International Industrial Marketing
Cases isbn
9788184887013

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