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International Marketing
by Francis Cherunilam
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850.00
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Book Summary of International Marketing
Table Of Contenes
1. International Marketing: An Introduction
2. International Market ing Environm ent
3. MNCs and International Business
4. International Marketing Intelligence
5. Market Selection
6. Market Entry Strategies
7. International Organisation
8. Market Coverage Strategies
9. International Product Decisions
10. International Pricing
11. International Distribution
12. International Promotion
13. Export Finance
14. Export Risk Insurance
15. Quality Control and Pre- shipment Inspection
16. Trade in Services
17. Technological Developments and International Marketing
18. International Negotiations
19. Trade Policy and Regulation of India
20. Export Promotion
21. Trade and BOP of India
22. Export Procedures and Documents
23. Some Issues in International Bus
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