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EVENT MARKETING AND MANAGEMENT

	Event Marketing And Management by Gaur, S S
	Price : Rs 450.00
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This book, Event Marketing And Management targets the event management professionals as well as the novice in highlighting the efforts needed to conduct an event of any nature. It has a plethora of international examples aimed at providing an in-depth understanding of events as a strategic communication tool at the generic level. The book presents evolution and historical background of events. With a brief section on the synergies between advertising, PR and events, the book provides a detailed insight into specific events related to phenomena such as ambush marketing and barter. Featuring numerous figures, exhibits, tables and case studies for clarity of concepts, the book is packed with exposition on formulation and implementation of business strategies.ISBN - 9788125914495

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