Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

Ethics of Marketing in the New Millennium

	Ethics Of Marketing In The New Millennium by Paul Martin
	Price : Rs 950.00
	Your Price : Rs 836.00

In this book, Author examines significant moral issues and dilemmas in marketing using the moral concepts of freedom, integrity, justice, privacy, and welfare. The book is classified into eight chapters. The very first chapter discusses positive developments of marketing ethics and the ethical challenges in marketing. Second chapter examines development of internet marketing ethics and the ethical marketing practices. Third chapter briefly outlines the history and teaching of marketing ethics in higher education while fourth chapter deals with ethical principles in marketing research, rights of research participants and the ethical problems of marketing researchers. Fifth chapter seeks to shed light on the issue of marketing creativity and ethical behaviour by evoking alternative ethical models that can be used to evaluate selected practices among small business-to-business marketers while sixth chapter explores the concept of ethical branding and its link to corporate reputation. Seventh chapter reviews the main approaches in marketing ethics for ethical analysis and decision making in international settings while eighth chapter explains the concepts of corporate social responsibility, consumerism and ethics in marketing.

ISBN - 9788182205048

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

12%

Visual Communications
by Paul Martin

15%

The Routledge Companion to Philosophy of Race
by Paul C. Taylor, Linda Martin Alcoff, and Luvell Anderson

12%

Brand Equity Management
by Paul Martin

15%

Visual Communication on the Web: Principles & Practices
by Xtine Burrough & Paul Martin Lester

20%

Advances In Automatic Differentiation (Pb)
by Christian H. Bischof, H. Martin Bcker, Paul Hovland

Books of Similar Interest

10%

The Zen Way to be an Effective Manager
by R Radha

Infrastructure Development And Financing
by Raghuram

10%

The Management of Nurtion in Major Emergencies, 1/e
by W.H.O.

15%

THE FINANCIAL SYSTEM AND THE ECONOMY PRINCIPLES OF MONEY AND BANKING
by BURTON, MAUREEN , BROWN, BRUCE

15%

Knowledge Management : An Evolutionary View
by LEIDNER, DOROTHY , FERNANDEZ, IRMA BECERRA

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Ethics Of Marketing In The New Millennium

by Paul Martin