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$The Product Manager\`s Handbook 4/E$

	The Product Manager\`S Handbook 4/E by Linda Gorchels
	Price : Rs 1195.00
	Your Price : Rs 1075.50

Product Managers Handbook provides all the tools you need to integrate disparate segments of your company`s processes into a cooperative unit that results in satisfying products all within a strict bottom line.

This new edition features expanded the coverage of new product development processes, intelligence-gathering techniques (including social media), updated case studies and examples, and a greater emphasis on international issues.

About the Author
Linda Gorchels serves on the Executive Education faculty in the University of Wisconsin-Madison`s School of Business.

Table of Contents
Part I: Bedrock Concepts

1. The Multifaceted Nature of Product Management Jobs and Structure
2. Leadership and Management Competencies
3. Business Competencies
4. Intelligence Gathering
5. Planning Frameworks

Part II: Upstream Product Management: Strategic New Products and Initiatives

6. Road Maps, Innovation, and the Fuzzy Front End
7. Creating”and Getting Approval for”Business Cases
8. Overseeing the New Product Projects
9. Formulating and Executing Launch Plans

Part III: Downstream Product Management: Ongoing Life - Cycle Management and Growth

10. Life-Cycle Management
11. Managing Brand Equity
12. Marketing Strategy and Go-To-Market Efforts

Part IV: Fine “ Tuning

13. Establishing A Global Mindset
14. Goal and Performance Alignment isbn
9781259027727