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THEORY OF CONSUMER BEHAVIOUR

	Theory Of Consumer Behaviour by Shri Prakash
	Price : Rs 495.00
	Your Price : Rs 450.45

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Theory of consumer Behaviour presents a board and comprehensive vision of the changing profile of consumer behaviour. This book provides a concise explanation and a critical evaluation of the concepts, theories and models of consumer behaviour. What gives this book an edge over the others are the practical examples both from India and abroad. The book exudes freshness as it embodies an economist`s insights combined with a management expert`s perception of consumer behaviour.ISBN - 9788125940593

Pages : 608

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