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This is an important book for general managers who need to understand the corporate financial framework. Many books and articles discuss the big corporate financing decisions; the financial impact of day-to-day business decisions, however, has been frequently ignored. This book aims at closing that gap. Therefore, this is a book for functional managers who need to understand the financial consequences of their operating decisions; this book will show managers (not only financial managers) how each managerial decision shapes the finance position, the cash flow, and, consequently, the profitability of the firm. This text is written, to a large extent, in a casual and non-formal language so as to make it available to a wide array of readers. No basic prior knowledge of financial, mathematical, or statistical concepts is needed to understand the message we intend to convey.ISBN-9788182204348
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