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Saxena: Marketing Management with Music to Go

	Saxena: Marketing Management With Music To Go by Tmh
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Music2go (m2g) is a computer-based marketing simulation. It can be used as an
interactive tool to enhance the integration and learning of the basic concepts of
marketing in a simulated portable music player (PMP) industry. Music2go gives
participants the opportunity to have practical hands on experience at making critical
marketing decisions and seeing the outcome in a live, interactive case study.
Participants take over an MP3 Player division of a large Consumer Electronics
Corporation. The division is created to launch an assault on the MP3 Player market and
participants have the opportunity to formulate their Sales, Marketing and Distribution
strategy. The challenge is to build their firm into the leading player in the marketISBN :9781259061981

Pages : 904

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