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Belch:Advertising and Promotion with AdSim

	Belch:Advertising And Promotion With Adsim by Tmh
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AdSim is a computer-based Advertising Simulation of the Digital Camera division of a
Consumer Electronics Corporation. Participants get the opportunity to experience and
understand many of the key decisions required to plan and implement an Integrated
Marketing Communications (IMC) Plan. AdSim gives participants the opportunity to
have practical hands on experience at making critical advertising decisions and seeing
the outcome in a live, interactive case study. AdSim enhances the understanding of key
principles behind developing an Integrated Marketing Communications (IMC) cam-paign in a highly competitive market.ISBN :9781259062100

Pages : 1112

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