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Marketing Whitebook 2013-14 : Decoding Diversity
by Business Standrad
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499.00
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474.05
5
India, with its size and heterogeneity, is a highly complex marketplace. It is made up of many polymarkets and micromarkets and diverse consumer groups. What drives buying behaviour among these different groups? What are the new touchpoints? Where are the new opportunities? This ninth edition attempts to answer these questions and decode India`s diversity.
ISBN - 9789381425053
Pages : 308
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