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	Branded Customer Service by Janelle Barlow
	Price : Rs 299.00
	Your Price : Rs 233.22

Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service -- until now.

Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.

Branded Customer Service will help readers:

¢ Personalize and reinforce brands through staff/customer interactions ¢ Link brand propositions to selling style and messages ¢ Embed on-brand service into "organizational DNA" through human resources policies, brand champions, and culture/brand alignment ¢ Communicate internally to ensure that brands resonate within organizations.

An identifiable, attractive brand offers an enormous competitive advantage. By applying the concepts in this book, organizations can use customer service as a powerful tool for establishing and maintaining a distinct brand identity. ISBN 9781609947071

Pages : 264