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Management
Marketing Management 2Nd Edition
by Sarangi
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395.00
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355.50
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This book is a comprehensive coverage of the entire syllabi of Marketing Management for BBA, BBS, PGDM, MBA & M.Phill Programmes of Indian Universities and B-School including W.B. Technical Universities, UPTU and others.
The book has been written in a unique style with simple language and numerous examples with case studies. Management Students will find the book friendly and very helpful. Marketing Management and Corporate Leaders would greatly benefit by using the book for specific purposes.
ISBN-9788184121117
Pages : 608
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