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Creating Success: How to Write a Marketing Plan 3rd/ed.

	Creating Success: How To Write A Marketing Plan 3Rd/Ed. by John West Wood
	Price : Rs 150.00
	Your Price : Rs 135.00

How to Write a Marketing Plan makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan. Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan. How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses. About Author: John Westwood has held a wide variety of senior sales and marketing positions and is currently the sales and marketing director of a company in a major multinational group. He is the author of , 30 Minutes to Write a Marketing Plan and How to Write a Marketing Plan, all published by Kogan Page ISBN - 9788175543140

Pages : 124