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Heart, Smarts, Guts and Luck is a personality-filled, research-based playbook for entrepreneurs and business builders. It begins by helping readers assess their leadership traits and ends with a roundup of practical business wisdom. In between, the book offers both a framework for thinking about the sources of business success, and compelling stories of success and failure.
The book is organized around what the authors have identified as the four key traits of successful entrepreneurs: Heart, Smarts, Guts and Luck.
HEART is passion, excitement, obsession, and ultimately, contagiousness. Most founders of great businesses and other organizations possess it in abundance. But by itself heart is not enough to build a business.
SMARTS go beyond what it takes to get an MBA. Entrepreneurs need street smarts, intuition, emotional and conceptual intelligence. And smarts only gets more important as a business grows bigger.
GUTS is a willingness to take risks, to stand tough in the face of adversity and uncertainty. It comes in different forms, which are appropriate for different circumstances
LUCK isn’t just about probability. It’s a product of humility, intellectual curiosity, and optimism. And it can be cultivated.
After describing the four traits in depth, and providing examples of all of them, the book offers a guide for assessing and balancing the reader’s own entrepreneurial strengths and weaknesses. It concludes with a set of “true north” questions for reflection, and a set of
“wisdom manifesto” principles for doing business successfully.ISBN - 9781422161944
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