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How Brands Become Icons: The Principles of Cultural Branding (Hardcover)

	How Brands Become Icons: The Principles Of Cultural Branding (Hardcover) by Holt
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	Distills the strategies used to create the world`s most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.ISBN - 9781578517749

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