| |
This book explores the contemporary knowledge of the aspects of Corporate Social Responsibility (CSR). Interestingly, as administrative and political goverance worldwide is finding it difficult to deal with the problems of the people to its dismay, there is an increasing dependence on the corporate world as one having some solutions to the problems-certainly not without the dichotomy, dispute, debate and doubt of their capability related to wealth distribution, creation of opportunities of the marginalized people and the sustenance of the natural environment. What once started as a moral plea for the corporate to share their wealth for the society and community is today, showing the signs of maturity as one being part of the business process and strategy formulation. The strategic intent is becoming a necessity as business to its pleasant surprise is finding that the new growth areas of corporate sustainability are were the people with unsaturated contentment. or plainly the poor people live. In addition, this CSR activism is in line with the thinking of one dominant group of thinkers who believe that corporate are in better position to solve the local and also may be, global problems than the politics and policies in general. The book explains why the plank of CSR provides a unifying concept of playing by all the rules of business-ethics, strategy and situational legality.ISBN-9788184120165
|
| |
Pages : 496
|