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Description: The Business Essentials range of books is the ideal choice for numerous business qualifications. The books offer the perfect learning solution for a multitude of business-related courses.
These books lend themselves specifically to
• use on courses leading to degrees and diplomas in business from a variety of institutions • use as generic texts on a wide range of business-related subjects • background reading and reference material for learners and lecturers alike.
The books provide concise and comprehensive coverage of all aspects of Business, with these key features:
• A user-friendly format for easy navigation • Chapter introductions and summaries to put the topic into perspective • Plenty of up to date illustrations and case studies for students to discuss or work through individually • Numerous timed activities to ensure consolidation of knowledge and further thought, with suggested answers • Quick quizzes at the end of each chapter to ensure understanding • A glossary of terms and full index.
BPP Learning Media is dedicated to supporting aspiring business professionals with top quality learning material, as they study for demanding professional exams, often whilst working full time. BPP Learning Media’s commitment to student success is shown by the record of quality, innovation and market leadership in paper-based and e-learning material. BPP Learning Media’s study materials are written by professionally-qualified specialists who know from personal experience the importance of top quality materials for exam success.
Contents: Introduction • Study Guide • Part A: The Concept and Process of Marketing • Markets and marketing • The marketing process: strategy and planning • Customer focus: costs and benefits • Part B: Segmentation, Targeting and Positioning • The marketing environment • Customers, buyers, clients and consumers • Market segmentation and positioning • Part C: The Extended Marketing Mix • Product • New product development • Place: the importance of distribution • Pricing • Pricing for costs, sales and profit • Promotion • Selling and direct marketing • Part D: Market Segments and Contexts • Types of market • Services marketing • International markets • Glossary • Bibliography • Appendix: Edexcel Guidelines • Index.ISBN - 9788130910857
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Pages : 528
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