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	Successful Business Planning by Norton Paley
	Price : Rs 395.00
	Your Price : Rs 355.50

The Book: We know the value of planning - in theory. But either we fail to spend the time required to go through the thinking process properly and produce a half-baked plan or we fail to use the plan effectively. Norton Paley’s new book will help you change all this. Using examples from real companies throughout, he turns theory into effective practice from the start.

Contents: The Strategic Business Plan - Strategic Section uses a real company to illustrate the planning techniques: how the long-term strategic portion of the Strategic Business Plan (SBP) is formed

w Strategic Direction w Objectives and Goals w Growth Strategies w Business Portfolio Plan

The Strategic Business Plan - Tactical Section: how to develop a one year tactical section of your SBP and how to link it to the strategic section.

w Situation Analysis w Marketing Mix–Product; Pricing ; Distribution Channels and Methods; Advertising and Sales Promotion w Competitor Analysis w Market Opportunities w Tactical Objectives w Strategies & Tactics w Financial Controls and Budgets

Business Problem Solver: the strategic business plan in action provides case examples to show how successful companies have solved severe competitive problems- and won.

Checklists for Developing Competitive Strategies will add precision to your plan where you need to evaluate the potential of a market or use a the potential of a market or use a system to generate competitive strategies.

w How to conduct the analysis w Checkpoints for developing Competitive Analysis w Competitive Advantage Analysis: Product, Price, Promotion & Distribution w The Business Audit

Help Topics provide comprehensive guidelines to assist you in the planning process outlined in Parts 1and 2.

w Competitive Strategy w Looking at your Market w Looking at Your Company w Integrating Business Intelligence into Your SBP wApplying Marketing Research to Your SBP w Selecting Market Strategies w Selecting Product/ Service Strategies wPricing Strategies w Promotion Strategies w Distribution Strategies w Creating Global Strategies w The Team Approach -Thinking Like a Strategist

Appendix contains planning forms and guidelines to develop your own customised SBP ISBN - 9788176499484

Pages : 416