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Managing Technological Innovation: Competitive Advantage From Change 3Rd Edition
by Frederick Betz
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629.00
Your Price :
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534.65
15
Frederick Betz is one of the original creators of "technology management" and was Director of the TM program at the NSF. His first book on Management of Technology published by Prentice Hall 16 years ago has been acknowledged as setting the foundation for the subject. Betz further helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation. With this third edition he will bring the subject in line with current business strategy. ISBN - 9788126539642
Pages : 380
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