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	Develop Your Marketing Skills by Ruth Gosnay And Neil Richardson
	Price : Rs 150.00
	Your Price : Rs 135.00

Description: Marketing is essential to every business, but many professionals find that they don’t have time to get to grips with the basics.

Develop Your Marketing Skills is a user-friendly guide that will show you how to integrate marketing to your business and improve its competitive advantage. It highlights the issues, such as sustainability, that are at the cutting edge of marketing practice, and outlines key concepts and principles including :

• product management

• market research;

• communications;

• market coverage;

• creating a marketing plan;

• pricing perspectives.

With summary pages at the end of each chapter containing questions and suggested activities, Develop Your Marketing Skills is a must if you want to enter the marketing profession, develop your current knowledge further or run your own business.ISBN - 9788175544628

Pages : 160

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