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Business Essentials: Advanced Marketing and Sales

	Business Essentials: Advanced Marketing And Sales by Viva
	Price : Rs 495.00
	Your Price : Rs 445.50

Description: The Business Essentials range of books is the ideal choice for numerous business qualifications. The books offer the perfect learning solution for a multitude of business related courses.

These books lend themselves specifically to: Use on courses leading to degrees and diplomas in business from a variety of institutions • Use as genetic texts on a wide range of business-related subjects • Background reading and reference material for learners and lectures alike.

The books provide concise and comprehensive coverage of all aspects of Business, with these key features: A user-friendly format for easy navigation • Chapter introductions and summaries to put the topic into perspective • plenty of up to date illustrations and case studies for students to discuss or work through individually •Numerous timed activities to ensure consolidation of knowledge and further thought, with suggested answers • Quick quizzes at the end of each chapter to ensure understanding • A glossary of terms and full index

BPP Learning Media is dedicated to supporting aspiring business professionals with top quality learning material, as they study for demanding professional exams, often whilst working full time. BPP learning Media’s commitment to student success is shown by the record of quality, innovation and market leadership in paper-based and e-learning material. BPP Learning Media’s study materials are written by professionally-qualified specialists who know from personal experience the importance of top quality materials for exam success.

Contents: Introduction • Study Guide • PART A: MARKETING INTELLIGENCE: • Buyer behaviour and the purchase decision-making process • Market research • The processes and forms of market research • Market research techniques • Customer satisfaction

PART B: MARKETING PLANNING: Marketing planning and marketing vision • Organisational capability • External environmental analysis • Competitor analysis • New products • The extended marketing mix • Implementation and ethical issues

PART C: ADVERTISING AND PROMOTION: Marketing communications • Advertising • Other tools of the promotional mix • Integrated promotional strategy

PART D: SALES PLANNING AND OPERATIONS: Selling and the promotional mix • The selling process • Organising the achievement of sales objectives • Managing the sales team • Sales output • Selling in different environments • Appendix: Edexcel Guidelines • Marketing Intelligence • Advertising and Promotion • Marketing Planning • Sales Planning and Operations• Bibliography • Index

Target Audience: All students studying for business related qualifications and degrees. ISBN - 9788130910871

Pages : 676