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Management Information Systems,: Managing the Digital Firm, 12/e

	Management Information Systems,: Managing The Digital Firm, 12/E by Kenneth C. Laudon Jane P. Laudon
	Price : Rs 775.00
	Your Price : Rs 635.50

Management Information System is designed to help business students and professionals learn how to use information technologies to revitalize business processes, improve managerial decision-making and gain a competitive edge in business. This updated edition focuses on the major changes that have been made in information technology over the past two years. It provides a comprehensive and integrative coverage on a range of new technologies, information system applications, and their growing impact on business models.

Salient Features

Chapter-specific features
• Chapter-opening and chapter-closing cases
• Interactive session cases with case study questions and "MIS in Action" (online activities)
• Management decision problems for application of chapter concepts to real-world business scenarios
• A "hands-on MIS project" section containing management decision problems, hands-on application software exercises and internet business skill development projects
New topics included in this edition:
• The emergence of cloud computing
• The growth of a mobile digital business platform based on smartphones
• The use of social networks by managers to achieve business standards

ISBN - 9788131787465

Pages : 680

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Management Information Systems,: Managing The Digital Firm, 12/E

by Kenneth C. Laudon Jane P. Laudon