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Customer Relationship Management

	Customer Relationship Management by M.V.S. Srinivasa Rao
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This book is a comprehensive study and discussion about the Customer Relationship Management (CRM) with special reference to Insurance Sector. It has laid its major emphasis on the CRM practices of the life insurance industry in India, policy holders perception on CRM practices and the opinions of the employees serving in different cadre at the life insurance companies in the state of Andhra Pradesh, India.ISBN - 9788189630768

Pages : 315

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