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	Lead Generation For Dummies by Dayna Rothman
	Price : Rs 449.00
	Your Price : Rs 381.65

Table of Contents

Foreword
Introduction
Conventions Used in This Book
Foolish Assumptions
Icons Used in This Book
How This Book Is Organized
Part I: Getting Started with Lead Generation
Part II: Connecting Inbound Marketing and Lead Generation
Part III: Linking Outbound Marketing with Lead Generation
Part IV: The Middle of the Funnel
Part V: Measuring Your Lead Generation Efforts
Part VI: The Part of Tens
Beyond the Book
Where to Go from Here

Part I: Getting Started with Lead Generation

Beginning Your Lead Generation Journey
Identifying Your Leads
Setting Your Lead Generation Goals
Choosing the Right Technology
Building a Rock-Star Team

Part II: Connecting Inbound Marketing and Lead Generation

Generating Leads with Content Marketing
Putting Your Best Foot Forward with Your Website
Humanizing Your Brand with a Blog
Creating Lasting Relationships Through Social Media
Getting Found Through Search Engine Optimization

Part III: Linking Outbound Marketing with Lead Generation

Helping Buyers Find You with Pay-Per-Click Ads
Casting a Wide Net with Content Syndication
Targeting with a Personal Touch Through Direct Mail
Seizing the Opportunity to Connect Through Events
Creating the Final Touch with Inside Sales

Part IV: The Middle of the Funnel

Communicating Through Email Marketing
Learning the Basics of Lead Nurturing
Perfecting Your Lead Generation Techniques with Lead Scoring

Part V: Measuring Your Lead Generation Efforts

Testing and Optimizing Your Campaigns
Developing Lead Generation Metrics

Part VI: The Part of Tens

Ten Common Lead-Generation Pitfalls
Ten Lead-Generation Influencers to Watch
Ten Powerful Lead-Generation Tactics

Index .
ISBN - 9788126549184

Pages : 384