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Entrepreneurship Development And Business Communication
by Dr.Vasant Desai , Urmila Rai
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440.00
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13
Entrepreneurship is an important aspect of the business and industrial growth of a modern nation. The spirit of entrepreneurship is marked by enthusiasm, persistence and ability to seek opportunities. It is at the core of all commercial and industrial activity.
Business Communication is today an integral part of business and management education. Success in business and industry depends largely on a person`s ability to build and sustain relationship with different sections of society, customers, suppliers, employees and people at large in and outside the market. Communication skill is all the more important for service industries whose success depends not only on the quality but also on the manner and the style in which the service is rendered, the human relationship is as important as the quality.
This book covers the syllabus for the paper in Entrepreneurship and Business Communication for the B.Com degree course of Kolkata University. It would also be useful to entrepreneurs who are about to start business and to those who are already in business.ISBN - 9789350975206
Pages : 350
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