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	Consumer Behaviour by Dr.Rajeev Kumara
	Price : Rs 800.00
	Your Price : Rs 696.00

This is a comprehensive book on consumer behaviour from applied orientation in Indian context. This book not only covers the theories and concept of consumer behaviour but also have application of these in the form of Indian market insights and advertisements that students would be able to relate with their real life. These applied orientations are based on an extensive search of Indian business magazines and newspapers. This book highlights modified theories proposed by consumer behaviourist to suit our market conditions. This book holistically explains the consumer behaviour concepts with Indian case studies.
ISBN - 9789350240144

Pages : 314