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  The Marketing Whitebook 2014-15 : Gauging Generations
 

The Marketing Whitebook 2014-15 : Gauging Generations

by The Business World
  Price : Rs 499.00
  Your Price : Rs 499.00
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  This book has kept pace with the changing Indian marketscape. It packs useful data to help marketers navigate today`s complex marketplace and has perceptive columns that offer sharp insights into trends and changing consumer behaviour. This handy guide is divided into three broad sections: * The Indian Marketscape * Gauging Generations * Trends and New Platforms.

ISBN - 9789381425077
 


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