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The Marketing Whitebook 2014-15 : Gauging Generations
by The Business World
Price :
Rs
499.00
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Rs
499.00
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This book has kept pace with the changing Indian marketscape. It packs useful data to help marketers navigate today`s complex marketplace and has perceptive columns that offer sharp insights into trends and changing consumer behaviour. This handy guide is divided into three broad sections: * The Indian Marketscape * Gauging Generations * Trends and New Platforms.
ISBN - 9789381425077
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