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ABOUT THE BOOK:-
"Needs to be urgently read by managers at all levels." Long Range Planning "Offers an excellent introduction to the most important topic for business..." Executive Development "The scale, the courage, the demanding vision of this book makes it an exceptional read for any manager. There are all signs of the future in this book ... I commend this work for its breadth, foresightedness and its meticulous, and practical relevance to our human condition." Sir Peter Parker
From the Back Cover
Davis shows that the developed and developing world must now pursue 'sustainable development' requiring high levels of directed innovation. Industrial and commercial businesses of all kinds must bring about what amounts to a second industrial revolution. Managers at all levels must accept responsibility for this fundamental change. Products must be more durable. Repair, reconditioning, reuse and recycling must be maximized. This important book, now available in paperback, provides managers and students with practical strategies with which to respond to these challenges. ISBN - 9780631193159
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