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ABOUT THE BOOK:-
The series of articles which are appearing in this volume, cover different facets of Agricultural Communication to be classified as impact of various media of comunication on the acceptance of innovations, comparative analysis of various media, process of communication, fidelity, effectiveness of communication measurement, models of diffusion, statistical tools of interpretation etc. This punblication will be an invaluable contribution academically specially for the young researchers and budding scientists in the field of social sciences as a whole in the country as well as in the developing world. for those who are in the Northern Developed Nations, this will also provide an in-depth understanding of Indian Society. In the era of Information Revolution, in which we find ourselves, this publication will act as a Guiding Post, to indicate the direction, which we have covered and the way ahead. More so it will fill the gap which we are witnessing presently in this field. Thus, it is a valuable contribution from the Council and go a long way in enhancing the quality of research in Developing Society.ISBN - 9788181892669
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