My Account
View Cart
Log-out
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Management
Case Studies In Marketing: The Indian Context, 6Th Ed. •
by Srinivasan
Price :
Rs
395.00
Your Price :
Rs
335.75
15
ABOUT THE BOOK:-
This well-received and appreciated book by the students of business schools across the country, in its Sixth Edition, provides cases that have been culled from the real business world and drawn from authentic sources.
In this revised edition, most of the cases have been thoroughly updated and following four new cases have been introduced:
• Indian Retail Industry
• Indian Airline Industry
• Hindustan Unilever Limited
• 3G Network in India
These cases highlight the business environment of different companies, specifically from the view of competitiveness, product development, market strategies and international business.
The facts and data given in the case studies are compiled and presented in a simple and easy-to-read style for better understanding of the market practices.
The book is meant as an adjunct text for postgraduate students of management. Besides, executives attending various management and development programmes would also be greatly benefited by reading this bookISBN - 9788120349964
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books by Same Author
20%
Gangamma`s Gharial
by SRINIVASAN, SHALINI
12%
Accounting for Management, 1st Edi.
by N.P.Srinivasan & M.S.Murugan
18%
Software Testing: Principles and Practice
by Srinivasan Desikan, Gopalaswamy Ramesh
13%
Nuclear Powers (with 50% Discount off)
by G.R. Srinivasan
15%
India`s legendary wootz steel - An advanced material of the ancient world
by Sharada Srinivasan and Srinivasa Ranganathan
Books of Similar Interest
10%
Gate: A Key to Success-Pharmacy, 1/e
by Tarun K. Dasgupta
7%
Management Concepts and Organisational Behaviour 5th Edition 2007
by Sahni N.K.,
Organizational Behaviour : Text And Cases, 1st Edition
by Rao
18%
Creating Customer Focused Organizations
by Brian Dickinson
10%
Organizational Theory
by Mary Jo Hatch, Ann L. Cunliffe
Support
Phone :
+91-9266663909
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By