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  Understanding Indian Consumers
 

Understanding Indian Consumers

by Durairaj Maheswaran & Thomas Puliyel

  Price : Rs 599.00
  Your Price : Rs 539.10
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  Marketing to India’s diverse and rapidly changing consumers requires constant refreshment of knowledge and skills. To the keen MBA student specializing in marketing as well as its ardent practitioner, this book blends practical insights with theoretical frameworks.

ISBN - 9780199479627
 


Pages : 304
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