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Books by Same Author

15%

STRATEGIC MARKET MANAGEMENT, 9TH ED
by DAVID A. AAKER

10%

Harvard Business Review On Brand Management
by Erich Joachimsthaler , Harvard Business Review , David A. Aaker

15%

MARKETING RESEARCH, 10TH ED
by DAVID A. AAKER, V. KUMAR, GEORGE S. DAY, ROBERT P. LEONE

10%

Spanning Silos: The New CMO Imperative
by David A. Aaker

15%

STRATEGIC MARKET MANAGEMENT, 6TH ED
by DAVID A. AAKER

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