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The three parts of this unusual work present a survey of the origin and growth of the mass media India, as part of the country`s political economy, before and after independence. It is a critical assessment of the present media scene including the findings of the first-ever country-wide survey of the social effects of the media, specially TV, conducted by the Center for Media Studies during 1994-95; and recommended future that includes in the case of Akasvani and Doordarshan, now government owned and departmentally run, a radical restructuring and redefinition of role.
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ISBN : 9788121205214
Pages : 315
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