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Managing Cultural Differences For Competitive Advantage

	Managing Cultural Differences For Competitive Advantage by Hoecklin, L. A.
	Price : Rs 250.00
	Your Price : Rs 212.50

In a rapidly globalising market environment where corporate alliances cross boundaries, organisations are increasingly having to interact, manage, negotiate and compromise with people from different cultures. If ignored or mismanaged, cultural differences can lead to great frustration and ineffectiveness internationally for otherwise successful managers and organisations. With the help of various case studies, anecdotes and examples, this book describes how various organisations confronted cultural differences and tactfully handled otherwise potentially explosive situations. This book tells managers what they can expect during a cross cultural dealing, with hints on how they too can avoid the frustrations that accompany it. 240pp. (2000) 230 × 150mm ISBN 81 7371 111 9