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  Strategic Communications Management: Making Public Relations Work
 

Strategic Communications Management: Making Public Relations Work

by White, J. & Mazur, L.
  Price : Rs 375.00
  Your Price : Rs 318.75
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  This book examines and analyses in detail common public relations issues faced by companies and shows that developing a defined and coherent public relations strategy is vital to long-term business success. 296pp. (1999) 230 × 150mm ISBN 81 7371 134 8
 


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