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  Understanding the Consumer
 

Understanding The Consumer

by Isabelle Szmign
  Price : Rs 425.00
  Your Price : Rs 382.50
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  This book is to be commended on the way it creates linkages between the postmodern and globalised economy, old world Marxist capitalism and the confused consumer. Understanding the Consumer is a recommended read for practitioners, professionals and academics with an interest in psychology. The author provides suffecient visualisation fo rthe reader through present day examples and cases. A good, informative and healthy read. ISBN 9788178293325
 


Pages : 208
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