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  Marketing Channel Management: A Customer-Centric Approach
 

Marketing Channel Management: A Customer-Centric Approach

by Pinfgali Venugopal

  Price : Rs 240.00
  Your Price : Rs 240.00
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  In this well written book, Venugopal attempts to give reader a new thinking in a specialized area in marketing-channel management. The book provides a balanced presentation of the conceptual and implementation aspects of channel management. It will serve as a handy reference for professionals and students of marketing and business management. ISBN 076199551X
 


Pages : 188
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