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  The Best Of Guerrilla Marketing
 

The Best Of Guerrilla Marketing

by Levinson, Jay Conrad

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  In this book, the author shares the now world-famous principles that power guerrilla marketing including:18 strategies that differentiate and define guerrilla marketing; 12 characteristics of a guerrilla marketer; The 10-step guerrilla market attack; The right media for delivering guerrilla marketing messages; How guerrilla marketers derive ‘unfair advantage’ on technology; and much, much more!
 


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