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Test Your Marketing IQ with 1,350 Multiple-Choice Questions
From advertising gurus to advertising campaigns, from products to brands, and from marketing concepts to marketing practices, The Marketing Quiz Book is packed with more than a thousand intriguing and informative questions covering the full spectrum of marketing topics. This book is a must for avid quizzers, MBA wannabes and MBA whizkids, upwardly mobile and aspiring managers, and everyone interested in the endlessly fascinating world of marketing — and how it works.
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Which product was the first and the only one so far to be launched in Indian Parliament?
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Neil Armstrong wore it to the moon. Bill Clinton is comfortable in it. It even had a fashion show named after it in 1930s. What is it?
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A perfume brand from an Indian company, Gandh Sugandh, is a hit in the seemingly impregnable land of perfumes—France. What is its brand name?
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Who is the first Indian to register his name as a brand name?
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Who coined the term “marketing-mix” in the mid-1940s?
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In advertising terminology, what is “zipping”?
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What term has been coined by Bill Gates to refer to hyper-competition and the use of Net to make market places highly efficient?
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“Everyone lives by selling something”. Who said this more than a century ago?
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Pages : 176
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