| |
This textbook on management is intended for students of B.Com (Pass and Hons.) and BBA courses. It provides a thorough treatment of the principles of management and presents a comprehensive analysis of the functional areas of management such as personnel, financial and marketing. Effective learning and assimilation of key concepts are facilitated through a systematic, in-depth and lucid treatment of the subject matter. This book will also be valuable to all those who are studying for professional qualifications such as MBA, CA, ICWA, and CS. isbn-9788120319295
|
| |
Pages : 592
|